Home Entertainment


Viva Entertainment LLC was established in 1999 in the State of New Jersey, USA to distribute ethnic Asian Indian Bollywood Film & Non-Film Repertoire in Audio CDs / DVDs / Blu-Ray Disc Physical Formats; in USA, Canada and Caribbean Territory.

Viva Entertainment LLC was an Authorized / Exclusive Distributor for audio-visual products of Indian Entertainment companies; Yashraj Films, UTV, Reliance, Studio-18 India, Shemaroo, Ultra, Eros, Saregama, Sony Music India, Universal Music India, Tips, Venus, T-Series, Ayngaran, Pyramid and Various other Independent Labels.

Viva Entertainment LLC distributed its legitimate products through a network of over 400 wholesalers / Retailers / Online Merchants across the entire North American continent, from two warehouses located in Rahway, NJ, USA and Mississauga, ON, Canada.

After the advent of online streaming of Audio-Visual content and the obsolescence of the physical formats, we suspended active operations of our Home Entertainment Division in 2018 to recalibrate our business model to the changed business environment and transition to digital. It’s a Work in progress.